OUTDOOR DIGITAL SIGNAGE BENEFITS
Digital signage is a smart advertising investment for any “brick and mortar” organization. Other forms of advertising simply can’t come close in scope, efficiancy or value.
LED Advertising Gets Results
For businesses, churches and schools, LED signs are the most effective, least expensive form of advertising for small businesses according to the Small Business Administration (SBA). An AmericanSchoolSigns LED sign gives you the ability to target a large, critical audience of potential customers already at your front door for far less than a traditional advertising campaign would cost.
Advertising value is traditionally measured in CPM, or cost per thousand impressions. In a typical American town, an LED sign might cost as little as 74 cents per 1,000 impressions — compared to over 22 dollars for television and 13 dollars for radio. Many organizations find they can reduce their advertising budgets for other mediums by better utilizing their business sign. Adding an outdoor digital sign is like having your own media outlet right in front of your business.
So what does this mean for an organization considering an LED sign purchase?
Let’s imagine your business conservatively sees an increase in sales of just 5%. For many, a 5% increase in sales would allow them to pay for their entire sign purchase, including operating costs, in just a matter of months. Beyond that point, future revenue growth is money that can be reinvested in the business.
Simply put, an LED sign is the best way to reach potential customers when they are in a position to act on your message. A successful advertising strategy is about reaching the right people at the right time. With a digital sign in front of your business, passing traffic will see your ad and brand many times, giving you multiple exposures, or “frequency”, that can be difficult to achieve with more expensive advertising options.
On-premise LED signs also give you complete control over your message. Using our Ignite software and EasyArt animations, you’ll determine your message and control the timing. Production of a radio or TV ad can take weeks, but with an LED sign you can impact your business immediately by changing the message.
In addition to increasing revenue, you can use your LED sign achieve these business objectives:
- Remind customers of your products and services
- Establish an identity / brand
- Attract new customers
- Promote high margin inventory
- Recruit new staff members